1) The written word has the power to transport the reader to another time and place, allows them to go on an adventure to an exotic location or venture back in time and lets them be with characters as they solve problems and overcome difficulties.
2) Books have the power to enlighten, inspire and entertain.
3) Books are not expensive - at least compared to any electronic device. Plus, the content inside the pages is probably much more important and educational.
4) Books are not frivolous or thoughtless gifts. When you give someone a book, the recipient knows you spent some time thinking specifically about them.
5) Purchasing a book helps local bookstores. Let's face it, these iconic places are disappearing at an alarming rate. Shop locally if you can. Even if they don't have the particular volume you're looking for, they will be glad to order it for you.
6) If you insist on staying at home and shopping online to avoid crowds and long lines, consider gift cards. Barnes & Noble and Amazon both offer them. That way, the recipient can order exactly what they want. No returns or exchanges necessary.
7) Writers could use the money. True, there is good money to be made as an author, but last year only 8% of traditionally published writers made $100,000 or more while only 1% of independently published authors made that amount. Most didn't come remotely close to that figure. The writers I know are thankful for every single sale.
So, Happy Holidays, Season's Greetings and Merry Christmas! Here's hoping your shopping is successful and involves as less stress as possible. And on behalf of writers everywhere, thank you!